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Grow Your Business w/Radio & Teleseminar Guest Interviews- Where To Begin?

Published on 23 Dec 2009 at 9:18 am. 1 Comment.
Filed under Business Development, Feature Articles, Savvy Marketing Tips, Special Events.

Do you have an important message you’re bursting to deliver to enrich people’s lives?

Do you have a product, service or program that you want to market to a global audience?

Do you want to make a difference in the world and generate revenue doing what you love?

You are saying YES, right?

Some of you are brand new to radio & teleseminar interviews, others have more experience. You might consider yourself to be a more seasoned guest and I know there are folks who also host their own show. And maybe you want to use guest interviews to market yourself and your business to a global audience to help people and make a profit. With radio and teleseminars you can do it.

One of the best ways to promote a product or service you believe in that will also improve the quality of people’s lives is to become a guest, skillful at delivering high quality content in an informative, entertaining way.

Where to start to get your foot in the door so hosts are eager to book you?

One of the most important places to begin is to get clear about what you have to offer – your passions, strengths, unique gifts and talents, and expertise.

Think about those times when you’re asked the question, “So what do you do?”Do you consider yourself skillfull in answering that question or do you struggle to come up with a response that grabs the other person’s interest?

It’s interesting to me how many people have never taken the time to get a clear picture of who they are, what they stand for and what they do that is of value to others.

Or are uncomfortable really owning what makes them fabulous and knowledgeable to speak on topics they love and have the experience to position themselves as credible experts.

Others resist seeing themselves as qualified to say they are experts if they believe that they must have a specific set of credentials to be taken seriously. They believe they must have a bunch of degrees after their name, written a best-selling book, be on the speaking circuit, or be wildly successfull financially…. While these are some benchmarks for measuring expertise, are they the only ones?

What makes a person an expert?

Here is one definition:

Having, involving, or demonstrating great skill, dexterity, or knowledge as the result of experience or training. A person with a high degree of skill, aptitude, and proficiency in a certain subject or area.

Here are some ways to distinguish yourself as an expert

Creating products & programs – ebooks, audio programs, published a book
Any other media interviews – TV, newspaper….
Awards , acknowledgments of recognition
Original programs
Published articles
Testimonials
Recordings of past presentations

In order to teach others about something, you must have direct tangible success with that topic to speak from personal experience. If you want to talk about making money and you are struggling financially, that would be a poor subject to discuss.

For example:

I position myself as an expert in breaking through fear. I’ve been coaching folks for YEARS on how to do shift fear to COURAGE based on my personal story, working with tons of people individually, in groups, workshops, radio interviews, tele-summits, and published writing. So, when I speak on the topic of fear, my expertise comes through with confidence and knowledge.

In what areas are you an expert?
Where do you excel?
Where do you desire to be recognized as an expert in the future?
What do you want to be known for?

When you begin to create your media information, if you don’t know what you bring to the table that makes you distinctive and uniquely gifted, creating your media information in a way that will capture a host’s attention will be more challenging.

If you have no clear idea about what you really excel at, ask your friends and colleagues for some feedback. Sometimes the things that make us great might be natural abilities and talents that we easily dismiss as being “no big deal” because we didn’t work hard to develop them. We take what makes us special for granted!

Solicit feedback from your past and current clients and customers. What value did they receive from doing business with you? What do they see as the key benefits to working with you that have made them satisfied clients and raving fans?

If you do request this information, really take in their comments. Listen, read and own what folks have to say. You might find the feedback is a great confidence booster as well as giving you a greater insight into what makes you an expert at what you do.

You also need to be clear on your reasons for being a guest on shows. Consider these questions:

1. Why do you want to be a guest?

2. What are your areas of expertise?

3. What do you want to accomplish?

4. What topics are you passionate about?

5. What value do you want people to receive from your presentation? In other words, what do you want them to take away from your interview?

When you know what you have to offer and have clear intentions and expectations for using this venue to bring your voice, message and services to a global audience, you can be focused and strategic in approaching hosts to book you.

If you have a burning desire to make a difference in people’s lives using radio and teleseminar guest interviews is a MUST to reach massive amounts of people easily. Playing small and hoarding what you feel called to share serves no one. And why not make money doing what you love too, right?

If you haven’t seriously considered using radio and teleseminar guest interviews to bring your voice, message, and services to people who want and need what you have to offer, click here to receive my free report: Using Radio & Teleseminar Interviews - Are They Worthwhile? and an invitation to a FREE teleseminar on January 7, 2010. Even if you’ve been on a few shows or even host one, get the free report. You might read something you haven’t thought of!