fulfilling life that aligns with your spirit
Opening The Door To Your Deeper Message
Published on 17 Mar 2009 at 9:05 am.
2 Comments.
Filed under Attraction,Business Development,Feature Articles,Personal Development Strategies,Savvy Marketing Tips,Spirituality & Inspiration.
by Isabel Parlett
If you are like the people I work with, people in the healing, helping, and teaching professions, you may wish there was a way to resolve your discomfort around marketing with your desire to have a thriving, profitable, flourishing business.
You may feel that you have to choose between having soul and integrity and being a highly effective marketer and sales person. The truth is that you can have both when you bring the language of soul into all your business and marketing communication.
This process is exactly what I introduce in my Vibrant Language training, and work with people intimately and in-depth on, in my Work on Words training. In this article I’ll highlight some of the insights from those trainings with you.
1. Write for Yourself First
When I work with clients in my Work on Words training, they admit that in their marketing, they never feel like they are writing or speaking about their work at the deep level they would like. When I ask why, they either say they can’t put words to that deeper meaning, or that they don’t believe that their audience would be able or willing to hear them speak that way. When that happens, we write and write, but somehow what we write never feels fully satisfying on a soul level. So the first thing I ask clients to do, to a degree far beyond their comfort zone, is to write for themselves first. To write in search of capturing and expressing what about their work makes their heart sing without worrying about what the audience will think.
2. Open up to the Craving of Your Audience
Now the other side of marketing, the one you will hear most marketing communication people speaking about, is that you have to tap into the powerful desires of your audience. I recently heard Suzanne Falter-Barns talk about it in terms of figuring out what your audience craves. I think that word “craving” actually invites us to go beyond our fears about whether people want what we have; to see more clearly into the heart and soul of our audience, to try to put words to feelings and desires that they hold most dear, that they may not have named before. When my clients first come to me, they squirm when asked who their audience is or what their audience wants, but the truth is, a big part of being of profound service and doing your transformational work is increasing your capacity to reach out and live in someone else’s world and to write and speak about it with the same reverence as your own work.
3. Balance Meeting Your Market with Opening the Door to Your Deeper Message
When it’s time to create your business tools and materials (elevator speeches, sales copy, business name, book titles) you now need to balance your powerful message with the needs of your market. Think of it as a two-step process; you lead with something that speaks to the needs of your market, then follow with a hint, a tease, a taste of the bigger message you’re here to share with the world. When you do both, your communication is magical.
© 2009 Isabel Parlett. Isabel Parlett is a business communication expert who helps innovative professionals create the market for their services by tapping into the emotional power of their words.
If you want help bringing forward the most powerful, profound message you have to share, Parlance Training can help. Learn more about our training at www.parlancetraining.com/training.html
PS: Read my article on Creating a Sales Letter: Write An Invitation To Have An Experience
Cheers,
Lorraine
http://www.powerfull-living.biz
http://www.isayyesnow.com
Coach Marla on 17 Mar 2009 at 11:38 am: 1
Excellent advice!!
Learned some things that will help me and I Thank You for sharing this information with us!
Blessings,
Coach Marla
lorraine on 17 Mar 2009 at 5:20 pm: 2
Excellent Marla
Marketing is not always comfortable for folks and being able to reframe it shifts the whole paradigm.
Have a fabulous week
Lorraine