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Use Radio and Teleseminars To Position Yourself As An Expert And Make $$
Published on 8 Feb 2009 at 11:13 am.
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Filed under Business Development,Feature Articles,Savvy Marketing Tips,Special Events.
Is being a guest on Internet radio shows and teleseminars worthwhile?
The Internet has provided a venue for people to spread the word easily. Recently, Internet radio programs have sprung up in astronomical numbers making it possible for anyone in business to reach people worldwide.
Did you know that 60 million people will download podcasts by 2010? That’s probably a conservative estimate. Apple reported over 1 million podcast subscribers in just two days on iTunes.
Here are three impressive statistics from Arbitron Inc. /Edison Media Research 2006 study:
- More than one in five has listened to Internet Radio in the past month.
- 41% of online radio listeners have visited a website due to an ad!
- Radio web site visitors are highly loyal, with two-thirds of station web site visitors visiting weekly and nearly a quarter visiting daily.
Internet radio is one of the most cost- effective ways to market your product, service and message to large audiences worldwide by building credibility, providing incredible value, and positioning yourself as an expert that can result in significant revenue. Exposure through radio increases the potential to new strategic alliances, referral partnerships, business opportunities, as well as new clients.
One of the best ways to promote a product or service you believe in that will also improve the quality of people’s lives is to become a guest, skillful at delivering high quality content in an informative, entertaining way.
There are some additional benefits to “shine” as a radio guest including developing self-confidence, branding, honing your presentation skills and having fun speaking about what you love!
To maximize your effectiveness using Internet radio guest interviews as a marketing tool, there are some things to consider:
- Why do you want to be a guest?
- What are your areas of expertise?
- What do you want to accomplish?
- What topics are you passionate about?
- What value do you want people to receive from your presentation?
And what many people don’t do is clearly define who their ideal audience is. Without knowing specifically who your audience is and what their needs and problems are, tailoring a compelling presentation and finding the venues that are a fit for your market becomes more difficult.
The challenge many professionals have is that they are not prepared to use radio to their fullest advantage because they have not taken the time to identify who wants and needs what they have to offer, how to deliver high quality content, and how to reach them.
Invest in doing your homework so that when you actively pursue radio bookings, you’ll benefit your market and distinguish yourself as a great guest so that hosts will want to invite back again and again
Do you feel queasy about speaking in public or freeze up at the thought of being heard by hundred or thousands of people?
Do you feel the pressure to WOW people but lack the confidence or clarity to deliver your message in a way that will inspire and excite people to buy your products or services?
Join me for my 5 week mentorship program: Insider Tips To Shine As A Radio Guest.You’ll hear LIVE from two internationally recognized media trainers and speakers, Lori Giovannoni and Suzann Rye who will share their tips and strategies to be a presentation star with any audience either in – person or virtually (and the bonus interviews with Jackie Lapin, Anita Pathik Law, and Dianne Legro will boost your skills and confidence waaay up!)
Imagine what you’d be paying these experts to pick their brain!
There has never been a better time to use Internet radio guest interviews to sell more books, products, and services than you ever thought possible
….. And be viewed as an expert and celebrity at the same time!
If you’re serious and ready to take your business to the next level and want to work smarter rather than harder, adding guest interviews is one of the best ways in gaining massive visibility to your ideal markets when you do it the right way. And there is a right way to use interviews to your advantage. I have seen plenty of people blow the opportunity by making lots of mistakes that I will help you avoid!
Click on the link below to find out about what you’ll learn and check out the bonus interviews you’ll receive from past featured guest experts:
http://www.powerfull-living.biz/radiosales.shtml
Join me and I’ll show you how to maximize your interviews and presentations whether it is online or face-to face. You’ll learn what you need to be prepared and confident to be a “knock your socks off guest”
Until midnight on Tuesday February 10, 2009, you get the entire program for $100 off the regular price. You pay only $297.00 (The next time I offer this course, it will probably be at a higher tuition). http://www.powerfull-living.biz/radiosales.shtml
Cheers,
Lorraine
www.powerfull-living.biz
