How To Use Internet Radio Interviews to Market Your Business
Published on 21 Sep 2008 at 7:04 am.
6 Comments.
Filed under Business Development, Feature Articles, Savvy Marketing Tips, Special Events.
Is being a guest on Internet radio shows worthwhile?
The Internet has provided a venue for people to spread the word easily. Recently, Internet radio programs have sprung up in astronomical numbers making it possible for anyone in business to reach people worldwide.
Did you know that 60 million people will download podcasts by 2010?That’s probably a conservative estimate. Apple reported over 1 million podcast subscribers in just two days on iTunes.
Here are three impressive statistics from Arbitron Inc. /Edison Media Research 2006 study:
- More than one in five has listened to Internet Radio in the past month.
- 41% of online radio listeners have visited a website due to an ad!
- Radio web site visitors are highly loyal, with two-thirds of station web site visitors visiting weekly and nearly a quarter visiting daily.
Internet radio is one of the most cost- effective ways to market your product, service and message to large audiences worldwide by building credibility, providing incredible value, and positioning yourself as an expert that can result in significant revenue. Exposure through radio increases the potential to new strategic alliances, referral partnerships, business opportunities, as well as new clients.
One of the best ways to promote a product or service you believe in that will also improve the quality of people’s lives is to become a guest, skillful at delivering high quality content in an informative, entertaining way.
There are some additional benefits to “shine” as a radio guest including developing self-confidence, branding, honing your presentation skills and having fun speaking about what you love!
To maximize your effectiveness using Internet radio guest interviews as a marketing tool, there are some things to consider:
- Why do you want to be a guest?
- What are your areas of expertise?
- What do you want to accomplish?
- What topics are you passionate about?
- What value do you want people to receive from your presentation?
And what many people don’t do is clearly define who their ideal audience is. Without knowing specifically who your audience is and what their needs and problems are, tailoring a compelling presentation and finding the venues that are a fit for your market becomes more difficult.
The challenge many professionals have is that they are not prepared to use radio to their fullest advantage because they have not taken the time to identify who wants and needs what they have to offer, how to deliver high quality content, and how to reach them.
Invest in doing your homework so that when you actively pursue radio bookings, you’ll benefit your market and distinguish yourself as a great guest so that hosts will want to invite back again and again
To learn more about how to “Shine As Radio Guest”, register for my F.R.E.E call on September 29, 7-8 pm EST. The call will be recorded so be sure to register.
This teleseminar is an intro to my new 5-week mentorship program, Insider Tips to Shine as a Radio Guest, beginning Oct. 22, 2008, click here to learn about this incredible program and the special guest experts.
Cheers,
Lorraine
www.powerfull-living.biz
Kathleen Gage on 26 Oct 2008 at 2:05 pm: 1
One of the best ways to promote a product or service you believe in that will also improve the quality of people’s lives is to become a guest, skillful at delivering high quality content in an informative, entertaining way.
lorraine on 26 Oct 2008 at 4:55 pm: 2
You took the words right out of my mouth Kathleen
Being a guest is one of the best low to no-cost ways to market yourself and your business while enriching people’s lives.
It’s a lot of fun too!
Terri Seymour on 13 Nov 2008 at 1:18 pm: 3
I have been asked to do a radio interview but have declined as I don’t believe I would be a good guest although I have been in this business for more than 10 years. What is the most important thing to remember if you do a radio interview?
lorraine on 14 Nov 2008 at 8:08 pm: 4
Hi Terri
I would say one of the most important thing is to be yourself. There are a number of other things that will improve skills and becoming a great radio guest as well as being a more effective speaker whether on a platform or in any conversation. People who go through my 5-week mentroships course learn the tips and skills to become a great guest.
If you’re interested in learning more, my next course will be in early 2009.
Warmly,
Lorraine
Terri Seymour on 7 Dec 2008 at 3:35 pm: 5
Thank you Lorraine. I have a lot of trouble being myself in those types of situations but I guess doing it would be the best practice!
lorraine on 7 Dec 2008 at 11:08 pm: 6
Practice is always a great way to refine your skills and develop confidence Terri
I used to feel fear and self-conscious in front of audiences and on air. Now, I enjoy it so much I look for opportunities to get booked. What a delightful surprise!
Cheers
Lorraine