How Important is Publicity and Social Networking Sites to Market Your Business?
Published on 10 Jan 2008 at 10:04 pm.
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Filed under Business Development, Feature Articles, Savvy Marketing Tips.
Today Joan Stewart, aka The Publicity Hound was on my show, Powerfull Living Radio.
The show topic was:
“How to Promote Your Expertise Online and Offline and Generate Thousands of Dollars in Free Publicity.”
Cool huh?
Points we covered included:
~ How to determine if you’re an expert and what to do if you aren’t
~ How to jump to the next level of expertise
~ Where to start your publicity campaign and shortcuts that will save time
~ The Number One thing journalists expect you to do when you contact them
~ Joan’s all-time favorite fun ways for experts to generate publicity
~ The scoop on press releases—why you must write them and the big benefit, even though journalists delete 99 out of 100 press releases
~ The one group of people online that are in the position to create the biggest buzz for your story (Psst. Social networking)
~ The one thing you can do that afternoon (it will take you less than 10 minutes) that will start pulling to your website immediately.
From my perspective, I wished I could have asked Joan a ton more questions. She is one smart lady who really knows her stuff. In just 55 minutes I came away with lots of ideas. I already implemented one of them!
Go listen It has so much information! Click the RSS feed button to download it.
Hear past shows You can download the shows on my profile page too.
Joan recommended a fabulous video by Don Crowther from StomperNet on Social Networking. Fill in the short form to download his 42 page report, The SMARTS Social Marketing Strategy Guide. I watched only 20 minutes so far and was blown away. I haven’t had a chance to read the resport and, from what I have already seen in the video, I had no doubt the report is filled with valuable content. Go look for yourself.
Visit Joan’s site and look around. Her site is chock full of resources on how to leverage publicity. Be sure to sign up for her free on-line newsletter called “The Publicity Hound’s Tips of the Week” and receive 89 Reasons for Sending A Press release as a bonus. It’s loaded with tips and resources to help you maximize your business success.
Enjoy! 
Lorraine
www.powerfull-living.biz
