Want To Create A Product And Don’t Know Where to Start?
Published on 14 May 2007 at 7:44 pm.
No Comments.
Filed under Business Development, Feature Articles, Savvy Marketing Tips.
A critical key to business development is creating multiple income streams. The more avenues you open up to generate income the better positioned you are to build your financial reserves.
I recommend focusing on three areas to grow your business. Too many becomes exhausting to keep up with and effectively develop. Choose ones that compliment each other so that you can leverage them together.
In my business, my three areas are:
- Individual/group coaching
- Motivational speaking/programs
- Product development and sales
So, a few years ago I felt the need to create informational products. Turning my expertise and life experiences into marketable products. Where to begin? How to organize my thoughts? I felt overwhelmed and stressed just thinking about it! I’d thrown ideas together before and the result had been mediocre. I wanted to create products that were high value and I needed help.
A few days later, I got an email from a buddy of mine who had taken a pilot program for creating products and she was raving about it. She’s been talking about creating products for a few years without success and in 90 days, she had created TWO! After listening to her experience I was sold.
The program? The 90day Product Factory led by Michael Port and Mitch Meyerson who are two of the most innovative and savviest marketers I have met in years. This program is a unique experience that gives you all the tools, support, and encouragement to take what you know and turn it into a spectacular product. If you do the work and use the resources available, at the end of 90 days you will have at least one marketable product. You’ll also make great strategic connections with people all over the world and leave with a model you can replicate to create many other new products. How cool is that!
Going through The 90 Day Product Factory was one of the best investments I ever made in growing my business. They offer this program 3-4 times I year (I think!). Go check it out: http://www.michaelport.com/cmd.php?Clk=1392233 (Link is also on the side bar with their other program, Traffic School, which is fabulous!)
Like this post? Leave a comment and tell me what you think.
